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銷售公司召開成功汽車“直銷模式”變革推進會
2013-10-25
    

銷售公司為優化資源配置,重塑銷售團隊,強化集體機制,打造直營店的銷售能力,于20131022日至25日,在成功汽車二樓報告廳舉行“直銷模式”推進會,集團總裁助理周正江,集團審計部部長劉珂,銷售公司副總郭步青、周福東和公司財務總監郭宏偉等領導,各區域相關負責人、部分公司員工近百人出席了此次推進會。

本次推進會共分四個階段:第一階段為機制變革及溝通會,第二階段是崗位競聘,第三階段是制度培訓,第四階段是店長培訓班。集團副總裁周正江首先對“成功直銷模式”進行了的講解與深入的分析,他詳細透徹地對直銷模式和聯銷模式進行了比較,對各自的優缺點進行了講解,同時回答了為什么成功汽車選擇直銷模式,他告誡在坐的每一位員工:我們每一個人都需要理清思路,統一思想,同時也要輕裝上陣,他提出成功銷售模式變革核心思路,強調要轉換直營店職能,優化終端激勵機制,重視業績導向,以及如何發展注冊銷售人員。

隨后各區域經理對當前工作中存在的問題、困難和想法一一做了闡述和回報,集團領導和相關負責人高度重視,對其所提出的相關情況進行了解答,并對存在的問題制定了相應的解決辦法。

23日上午公司對區域人員進行三包培訓,讓公司區域員工能夠全面地了解相關的三包知識,更好地為客戶服務。隨后針對公司的三個部長崗位進行公開競聘上崗,本次錄用采用了公開、公平、公正的原則,使人盡其才,充分調動了相關區域人員的積極性,隨后將對直營店店長進行相關的培訓與考核,豐富和提高了直營店店長和銷售人員的業務知識和銷售能力,推動了直營店的發展和壯大。

本次推進會持續了四天,會議總結了過去的成績和不足,同時對公司未來指明了方向,描繪了前景,大大鼓舞了公司全體員工的士氣,增強了員工的歸屬感和凝聚力,為成功的直營模式的快速發展奠定了堅實的基礎,提高了直營店的銷售能力。

 
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